Hey there, I’m Sherma Ellis Daal

Mama, Wife and self-proclaimed Superwoman, living in the Netherlands.

A little background… I was born in St. Maarten moved to Brooklyn New York at a young age. Graduated from Hampton University. HU!! I later got my masters at Vrije Universiteit in the Netherlands. Not long after my husband and I got married and had our fierce little girl Sameera.

In between all those transitions I have learned a lot a long the way and met tons of great people. My passion for marketing, writing, and designing all sort of random stuff has grew to the point where I can’t contain it and I created S.E.D Creations.

I started S.E.D creations after spending time with my wonderful 2-year-old daughter and thinking I need a colouring book that looks like her. I decided not to wait but to create (cheesy I know). At that moment I decided I can’t sit on my ideas anymore. I started working on Colour Me immediately which is the first product launched under S.E.D. creations.

S.E.D. Creations is my pledge to myself to create what I want to see. I hope you enjoy every carefully designed and picked item. Share with me your feedback I would love to hear from you.